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Bringing Beautiful Back
Hi There,With the release of the Olapic Instagram Collector we’ve seen an incredible amount of outstanding new photos! The take-away: Instagram photos from your community are simply fresher, higher quality, and look more beautiful on your site. At Olapic, we want to help you use photos to engage your community in a way that’s both authentic and deeply personal. Thanks for your constant ideas, feedback, and unwavering support! :)
Sincerely,
The Olapic Team -
Newsletter #13: A Picture’s Worth 1 Billion Dollars
A Picture’s Worth 1 Billion Dollars
Hello again,
It’s official. Even the people that live under rocks (do these people actually exist?) have heard about Facebook acquiring Instagram for $1 Billion. With all of this added buzz from the deal, it seems that everyone and their grandma are now snapping and sharing pics in Lomo-fi. Last week we included Youtube, Flickr, and Instagram into our list of upload options. This week we’re excited to introduce the arrival of the Olapic Instagram Collector! This handy new tool allows you to pull photos from the entire Instagram network and display them in all of their filtered glory on your site. What’s more, you can collect photos with specific hashtags that relate to your organization. What better way to tap into a network of people that are already talking about you!
Enjoy!
-The Olapic Team -
Newsletter #12: It’s Game Time!
Hello,
Real fans live, breathe, and eat every breaking news story, stat, and announcement made by their favorite team - from the moment they wake up, to the moment they go to bed in their blue-and-gold-themed bedroom. At Olapic, we want every team to have an online space where fans, players, and team officials can interact on a minute-to-minute basis. Here are just a few of the ways fans and players are using Olapic to start conversations.- Baltimore Ravens pets show their support!
- NY Giants fans showcase their gear.
- Gameday pics from the Dallas Maverick.
We can’t wait to see what you do next!
-The Olapic Team -
Hashtagerrific!
Hi,There are zillions of photos being shared on Twitter everyday. Wouldn’t it be super-mega-awesome if you could tap into that network and reach out to potential new fans? With the new Olapic Twitter Collector you can do just that! Here’s a refresher on how it works. Need help launching a photo campaign? We’ve gotcha covered! In other news, the MIT Media Lab guys have developed a camera that can see around corners. Prepare to have your mind blown, in 2 picoseconds!
Go get ‘em Tiger!
-The Olapic Team -
Introducing The New Olapic!
Hello!
With the arrival of spring, we’re thrilled to announce the newly redesigned Olapic! Our dedicated team of developers have been working around the clock to build a faster, more efficient Olapic from the ground up. What this means for you:- A more powerful, stable Olapic platform
- A more beautiful, seamless photo-browsing experience
- A more rubust moderation queue for bulk editing
- A new Twitter #hastag collector that can collect w/o @mentions
Thank you for your constant support and valuable feedback. We’re excited for what the future holds and look forward to providing you with a top quality Olapic experience.
Sincerely,
The Olapic Team -
Newsletter 7: Photoception!
Top O’ the Mornin’ to Ya,
Have you ever wanted to revisit your past or become your favorite artist? If you answered yes to one or both of those questions then you should create your very own Metaphoto Gallery! And while we’re on the subject of self-reference, have you been keeping up with your users lately? (wag-of-the-finger) If you happen to be in Austin for SXSW over the weekend we hope that you’re taking advantage of all the mobile-photo-hungry-shutterbugs stalking the streets! Next week’s calender is looking rather, well, Green! March 15th is “The Ides of March” marking the 1st day of Spring! And Saturday March 17th is Saint Patricks Day! If that doesn’t get your engines going for jumpstarting your Olapic galleries, then I don’t know what will! Well, maybe apart from this insanely inspirational video!Thumbs Up for Rock n’ Roll!
-The Olapic Team -
Hi!
The Olapic Newsletter will now be bringing you the latest news and ideas to help kickstart your next Olapic gallery! This week’s roundup includes some incredible user pics of Lower Manhattan, a solid example of a weekly photo contest , and some pointers on how to run a successful photo campaign . Made any food-related galleries lately? According to this article, food is fast becoming a major social media driver. In photo-sharing news, Instagram has a cool new trend and its giving us tunnel vision! Next week’s schedule is looking pretty wacky: March 6th is “Frozen Food Day” and March 11th is “Worship of Tools Day.” Get your galleries ready!
Keep sharing,
-The Olapic Team -
Olapic Newsletter: Kickstarting Your Campaigns
Howdy,
The Olapic community is continuing to grow as we receive high quality user-submitted photos from followers all over the world! For this week’s newsletter we’re going to talk about promotion and trend tracking.
For every Olapic gallery that you launch, promotion is key to getting the word out. Promoting a new gallery should take place across all of your organization’s social networks (Twitter, FB, Google+, etc.). Nevertheless, keep in mind that sometimes your followers will submit unintended photos. It’s your job to identify and build upon you community trends that arise organically.
For example, when the NY Giants were collecting photos from their fans during the Superbowl they noticed an incredible influx of giants-themed food creations! They quickly ran with the trend and create a gallery called Super Bowl 2012 Food. This new fan-created gallery became one of the most popular galleries on photos.giants.com!
As usual, here are three interesting articles we’ve discovered since the last newsletter. Enjoy!
Newsrooms can buy Facebook friends, but user engagement is not for sale
Great take on the differences between active and one-time-only brand followers. “‘You can still have a lot a likes and not be seeing a lot of impressions…Even though your page shows 100,000 likes, only 10,000 or 20,000 people may be seeing it.’”
Are Photos Losing Meaning and Permanence?
Solid review of our current photo-overload. How ease-of-use (supplied by popular photography applications) presents issues over quality and meaning for serious photographers.
Marc Schiller Reveals The Secrets Of Social Media Marketing
“What brands need to do is to recognize that need [of a fan’s desire to be heard], and to help fulfill that need. The brands that get closest to their customers are the ones that celebrate the creativity, the presence of the audience.”Keep Sharing!
