When we started our trip a few months ago, our vision was to allow publishers and brands a way to collect photos from their fans for use on their own websites. Since then, clients like Condé Nast, Nikon Pepsi, NY Daily News, The Baltimore Sun and sports teams like the Mavs, Grizzles, Giants, Ravens, FC Barcelona are now communicating with customers and fans in the way that everyone does it these days: with photos.
The money will go to continue developing our existing platform and our new tool for e-commerce, that has launched this week with Free People as launch partner . On their page, items are tagged with a link that says “share your style,” which directs shoppers to post their hashtagged photos on Instagram or Twitter for inclusion on the website.
Thanks all for your continuous support and let’s keep doing great thinks together!
The Olapic Team