The Olapic community is continuing to grow as we receive high quality user-submitted photos from followers all over the world! For this week’s newsletter we’re going to talk about promotion and trend tracking.
For every Olapic gallery that you launch, promotion is key to getting the word out. Promoting a new gallery should take place across all of your organization’s social networks (Twitter, FB, Google+, etc.). Nevertheless, keep in mind that sometimes your followers will submit unintended photos. It’s your job to identify and build upon you community trends that arise organically.
For example, when the NY Giants were collecting photos from their fans during the Superbowl they noticed an incredible influx of giants-themed food creations! They quickly ran with the trend and create a gallery called Super Bowl 2012 Food. This new fan-created gallery became one of the most popular galleries on photos.giants.com!
As usual, here are three interesting articles we’ve discovered since the last newsletter. Enjoy!
Newsrooms can buy Facebook friends, but user engagement is not for sale
Great take on the differences between active and one-time-only brand followers. “‘You can still have a lot a likes and not be seeing a lot of impressions…Even though your page shows 100,000 likes, only 10,000 or 20,000 people may be seeing it.’”
Are Photos Losing Meaning and Permanence?
Solid review of our current photo-overload. How ease-of-use (supplied by popular photography applications) presents issues over quality and meaning for serious photographers.
Marc Schiller Reveals The Secrets Of Social Media Marketing
“What brands need to do is to recognize that need [of a fan’s desire to be heard], and to help fulfill that need. The brands that get closest to their customers are the ones that celebrate the creativity, the presence of the audience.”