Olapic Newsletter: 3 Interesting Reads for the New Year

Howdy! Happy Holidays everyone!!! Here at Olapic we are getting our new year’s resolutions ready (hint: we are going to make our service even more awesome). If you haven’t thought of any yet, here you have an idea: How are you going to use Olapic in 2012? If you don’t know the answer, here you have some suggestions based on what we have seen so far. Get more eyes on the street: street journalism, trend-spotting, live-reporting… all of your audience can be now part of your photo squad! Brand building: Photos and videos of your clients using your product, inspired by your brand, enjoying your services… your audience is now your best evangelist! Community building: A picture is worth a thousand words, are you giving your community the right opportunity to express themselves using photos and videos? Communicate with your audience: Pictures tell the story better than anything else, if you want your audience to be part of your story… how are you letting them do it? Depending on which your goal is, there are different things you can adjust to make it happen, such as the quality of the pics you approve, the tone of your galleries, the update frequency, how you reward your best photographers… we’ll discuss these more in deep in next issues of the newsletter! And as usual, here you have 3 handpicked links that we think can be interesting for you. From Zero to millions, how to make content go viral. In this presentation, Jonah Peretti, co-founder of the Huffington Post and BuzzMedia, shares his best tips and tricks for making content go viral at Business Insider’s Ignition conference. CNN doubles down on iReport. A decision based on a three-year analysis by CNN concluded that, since consumer cameras are getting better and people are uploading up-to-the-minute photos on Twitter and other social networks anyway, there is less need to use professionals to cover news events. Social sports fans love their smartphones. Fans who follow American team sports on Facebook & Twitter are in some cases 2x more likely to own smart phones than the average person. What does that mean, and how are you preparing to tap into that opportunity? Have an awesome 2012! The Olapic Team Photo: Happy New Year by practicalowl

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