Olapic Newsletter: Start the New Year off right by building an engaging community!

Howdy! Happy New Year from your friends at Olapic! Right now is the perfect time of the year to take stock of your budding company, or small business, and ask yourself: Are we adequately engaging our online community? This year, empower your followers by building a thriving community on your site! Need help finding the right tools to use? You’ve come to the right place! Here is a quick tip, as Jim Rohn used to say, “asking is the beginning of receiving.” If you’re trying to engage your community, why don’t you ask them to do something interactive with your company? Take a picture of themselves doing something specific, drawing something, photoshoping something… anything at all! Just ask! Trust us, you’ll be amazed at the results!

And since we know you’re waiting for them, here are this week’s handpicked links: Letting the readers write the Magazine. Ladies’ Home Journal, a 128-year-old publication, is taking Crowdsourced Content to the next level. But unlike other publications such as the Huffington Post (where many bloggers post without pay) the magazine plans to pay their readers “professional rates” to write content for the site. John Battelle on building the conversation economy. In this interview with McKinsey & Company, the founder and executive chairman of Federated Media Publishing explains: how to build and measure conversational engagement (and the implications for marketers); and what it means to understand content not as a constellation of sites, but as a system of conversations. Pseudonyms drive communities. Pseudonyms are often used because they are more descriptive than the name your parents decided to give you. The guys from Disqus, our favorite commenting system, have concluded that users with pseudonyms engage more often than any other type of user in their communities. Stay Hungry! The Olapic Team

4 months ago  /  10 notes